Digital Signage for Internal Communications: Messages That Will Actually Get Read

Digital Signage is Perfect for Internal Communications

“The communications gap within institutions has been widening steadily — to the point where it threatens to become an unbridgeable gulf of total misunderstanding.”
~ Peter Drucker

Let’s face it email can be the bane of an employee’s existence. Email overload is real. It cuts into productivity. A poorly written email can be misread, and a well written email can be easily missed. Perhaps that’s why it’s not surprising when the boss hears from an employee they “didn’t get the memo”.

But what’s a company to do? Organizational alignment is critical, and to foster a stronger alignment, information needs to be shared, of course. You still need the team to focus on key performance indicators (KPIs). You still need to remind employees about policy changes and safety requirements. You still want to engage your employees and develop an awesome company culture, but if not through email, how?



Digital Signage is Perfect for Internal Communications



In the Right Place, At the Right Time

For progressive companies, digital signage is becoming a big part of the solution. Due to its unique characteristics, digital signage is proving to be an especially effective platform for internal communications. Digital signs are placed in strategic locations that map to those places within your organization where employees dwell. Where email interrupts what you’re doing, and can target you outside of work, digital signs provide a contextually relevant opportunity to communicate tactfully to your staff in the right place and at the right time.

Convenience & Control

Digital signs add a modern professional feel to any workspace, and they can be installed just about anywhere your employees congregate: lunchrooms, conference rooms, hallways, and lounge areas. When you put up a slide on your digital sign about the latest update to your company insurance plan, you can rest assured that it’s not going to get lost among all the ads for the little blue pill or kitten video forwards from your mother.

Company Culture

Digital signs don’t have to be all business all the time. Post those pictures from the recent office party. Play some trivia. Show your community support by highlighting some of the volunteer work that the team has been doing. Show your gag video. Make them fun.

Here are some other ideas for digital signage internal communications uses:

  • Upcoming events bulletin board
  • Human resources messaging
  • Recognition and Rewards
  • Sales goals success tracking
  • Support call stats and wait times
  • Lobby signage and wayfinding
  • Display current events, photos, local news, and weather
  • Community support, not for profit showcase
  • Inform employees about upcoming events, assemblies, and awards ceremonies
  • Deliver emergency alerts and public safety information


Medical Pharmacies Engages Residents with Place-based Media

  • Specialty Pharmacy Services Provider Chooses Technology by ScreenScape. 
  • Ease-of-deployment, ease-of use, and distributed co-management capabilities cited as key factors in selecting ScreenScape.

MARKHAM, ON and CHARLOTTETOWN, PE  – (May 3, 2018) – Ontario-based Medical Pharmacies Group Limited (“Medical Pharmacies”) announced Friday it has selected ScreenScape Networks Inc. (“ScreenScape”) to replace its legacy digital signage solution and expand its resident media network. Medical Pharmacies is Canada’s leading pharmacy specializing in providing services to long term care, retirement homes and extended care facilities. They use place-based media to communicate with residents, publishing their own customized programming on television screens which are mounted in lobbies, dining rooms, and other communal areas where residents gather.

“The screens are used to post the local recreation calendar, the food and beverage menu, and generally to keep residents well informed on news and events”, said Puneet Khanna the Vice President of Sales and Marketing for Medical Pharmacies. “Our partners also post photographs, local weather information, promotions for community-based food organizations, and even movie trailers, to add interest.”



Medical Pharmacies Engages Residents with Place-based Media



Key factors in selecting ScreenScape

Medical Pharmacies is the latest healthcare services firm to use ScreenScape technology to take control of the screens inside its partner facilities, making for a more resident-centered media experience that can be customized to each individual location.

“ScreenScape had the right combination of capabilities and it certainly helped that the technology was easy to deploy and would fit in with existing infrastructure.”
~ Puneet Khanna, Vice President of Sales and Marketing, Medical Pharmacies

“We’ve been using place-based media for some time” explained Khanna. “But the old system we used no longer met our needs. We needed something that had more to offer in terms of rich functionality, while being both cost-effective and easy-to-use. ScreenScape had the right combination of capabilities and it certainly helped that the technology was easy to deploy and would fit in with existing infrastructure.”

Using a plug and play device to connect every screen, ScreenScape has simplified the once challenging and capital intensive exercise of building a scalable media network. In this case Medical Pharmacies is able to send a simple piece of hardware out to each of their locations by courier, where local team members can plug the appliances into any TV that is already on premise. Once the devices are online the screens can then be updated dynamically over WiFi and managed remotely using a cloud-based content management platform. The new plug and play device deployment model helped to dramatically lower the cost and the complexity of the rollout.

Medical Pharmacies also cited secure access control and distributed co-management capabilities as additional drivers in their choice of ScreenScape. “We needed a modular system that could be easily tailored to reflect the multi-level organizational structure we support, which is really a hallmark of today’s healthcare services landscape” said Khanna. “Using ScreenScape we are able to involve various stakeholders in the onscreen messaging. Whether they work on premise at a specific location, or at the administration level with one of our facilities partners, we can provide them with simple and easy access to the system. That makes it easier to keep every screen fresh and relevant, and branded in the colours of the organization.

About Medical Pharmacies Group Limited

Medical Pharmacies is Canada’s leading pharmacy specializing in providing pharmacy services to long term care, retirement homes and extended care facilities. From multiple locations, Medical Pharmacies continues to deliver a personalized pharmacy experience to over 40,000 residents, one person at a time.

About ScreenScape

ScreenScape makes software that helps businesses connect and control screens over the Internet. Using a simple plug and play device, ScreenScape customers can turn any screen into a connected digital sign. Once a screen is connected it can be updated, monitored and managed over the Internet using

Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It’s part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.

Download a .pdf version of this press release here.
Contact our Sales Team for your own personalized demonstration of ScreenScape digital signage.

Choosing the Right Images for Digital Signage

Choosing the Right Images for Digital Signage is part of our How to Design for Digital Signage series that provides tips and ideas on how you can design better, more effective and beautiful screens.


#4: Choosing the Right Images

Studies show that on-premise digital signage leaves a positive, lasting impression on visitors. Whether it’s used for wayfinding, customer service messaging, or simply entertainment, dynamic digital signage is becoming a hallmark of progressive businesses. Not only can digital signage replace those messy stacks of brochures on your sales counter and fluttering slips of paper on your bulletin boards, but it can also help you keep important information for your staff and customers up to date.

Whatever you’re using it for, your digital sign is going to be more effective if it uses top quality images. This post offers you some basic tips for creating graphics with a professional touch.

Image Quality

You wouldn’t bother watching a television show if it was full of static or snow, would you? The same goes for images used in digital signage. Low quality, pixelated, or grainy images undermine your brand and may leave your audience with the wrong impression.

To avoid poor image quality issues, always ensure the image you are using is at least 72 dpi at full size. For ScreenScape templates, a full size image should be 1366 px wide by 768 px tall (a 16:9 ratio) at minimum, and 1920px wide by 1080px tall is recommended. The rule of thumb is this: if you have to resize a 72 dpi image to make it bigger, it will probably pixelate, but resizing to a smaller physical size is okay.

Another common issue is the stretching or squishing of an image. This is caused by improper resizing. The proper way to resize an image is to “scale” it. This will ensure the width and height of the image remain in the same ratio or proportion. In most image editing software, you can scale an image by clicking on a corner anchor point and holding down the shift key while you move the anchor point to resize the image.

Image File Types

Images come in a variety of file types, but the most popular are .jpg, .png, and .gif. Here is a breakdown of their differences:

  • PNG is a non-lossy file type that can handle transparency. Although .png’s are higher quality images, they are larger in file size than .gif’s and .jpg’s.
  • GIF is a lossy file type that can only handle a limited number of colors. This is why images saved out in .gif format often look like they are made of half-tone dots or pointillism. These days .gif’s are usually used for short animations.
  • JPG is still by far the most popular image file type on the internet. This file type compresses the image, creating a lossy file format, but the file size is much smaller than the other two options. You cannot have a transparent background with .jpg formatted files.

ScreenScape templates allow the uploading of .jpg’s, .png’s and .gif’s of up to 6MB in size.

Image Colour

Over the past couple of hundred years, many studies have been performed on the subject of colour and its emotional and physiological effects. Recent studies have shown that images using an analogous palette consisting of at least five or six colours are the most memorable. Because colour has such a sensory appeal, try to use images that contain bright colours to excite the eye and keep your viewers interested.

Goethe Schiller Rose of Temperaments

The “Rose of Temperaments” designed by Goethe & Schiller in 1798/9 matches twelve colours to human occupations or their character traits.

For more information on image color, check out our previous blog post How to Choose Colors for Digital Signage.

Image Message

A picture is worth a thousand words, but the wrong image can confuse your message or turn off your viewers. Make sure the subject matter of your image aligns well with your intended message and communicates in a tactful way to your chosen audience. Remember to take into account the location or locations where you image might be shown, and try to envision the full context of the situation. If you own an ice cream shop that caters to a younger crowd, don’t use an image that shows a couple of seniors slurping up icy treats in a waffle cone.

We don’t just want people to see our message, we want them to remember it. If you really want to connect with your audience, try to appeal to them on an emotional level. Images containing people, especially people showing emotions, are the most memorable images to use and greatly increase memory retention rates.

Images & Text

Another consideration in choosing the right image for your digital sign is how it will work with your text. If you put your text over the image, ensure your text is still readable. Some images are just too “busy” to use as a background image or do not provide enough contrast for readers to make out the text on top. Check out the ScreenScape template you want to use to determine if your text’s location will interfere with the image. If it looks like your text will not work with the image, you may crop the image differently, choose another image to use, or try another template.

Image Copyright & Licensing

So you were surfing the web and found the perfect image for your digital sign — or did you? Just because an image is found on the internet, doesn’t mean that it is free to use. Most images are copyrighted and require licensing for commercial use. Using a copyrighted image without procuring licensing can lead to legal disputes, suspension of social media accounts, unexpected financial settlements and other headaches. These days, budget is no longer an excuse for obtaining top quality images — there are many free or reasonably priced stock photography sites to choose from. Here are some links to some great free and paid stock photo sites for you to check out:

Free Stock Photography Sites – Free Stock Photos (Public Domain)
Pixabay – Free Stock Photos (Public Domain)

Paid Stock Photography Sites
Shutterstock Stock Images
123RF Stock Images
iPhoto Stock Images

Automotive showcase (video)

The automotive industry LOVES ScreenScape Digital Signage. Here’s a compendium of content samples being used to sell and service the customer.