New feature: Use basic shapes to beautify your media

At its core, good design is the marriage of shapes, images, type and, color. In fact, pretty much everything we read, see or interact with visually is comprised of some combination of these simple building blocks. Shapes? Yes! Never underestimate the power of a simple shape! Read on to learn about a sneaky powerful new capability that allows you to use basic shapes to beautify your media. (more…)

A New & Improved RSS App for Digital Signage

an picture of the RSS iconWe’re pleased to introduce a new & improved RSS News Feed App! This app allows you to build dynamic text feeds right into your media as a way to keep your audiences engaged with dynamic, up-to-date information.

RSS stands for Really Simple Syndication. RSS is an industry standard way of pulling serialized content updates from a news source, website or blog, for presentation by a third-party application (in this case a digital sign). For convenience users can choose a popular feed from among a curated list of news sources, or presets, to serve as their data source, or they can copy the URL of ANY valid RSS feed of their choice and paste it right into the App.  The app also supports most Atom feeds as well – which is another format that is very similar to RSS.  The W3C offers this handy tool for making sure your RSS or Atom feed is valid, and we recommend you test your feed there if your own feed doesn’t work on your first try.

The RSS App is very flexible and can be used when designing a new media item from scratch.  However, to give users a head start we’re also releasing three new professionally designed templates that are pre-formatted for displaying serialized text data. The themes are sports news, world news, and blogs. A template is a great starting point, especially for non-designers, and of course they can be easily customized by adding your own custom news feed, by toggling off a few fields, or by changing the look and feel entirely. Keep reading this post to learn more.

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Top 5 ways digital signage can help you to reboot your business in the age of COVID-19

Digital Signage Can Help You Reboot Your Business

It’s been eight weeks since the World Health Organization declared COVID-19 a global pandemic. With the number of new cases dropping steadily, public health offices around the world are gradually lifting restrictions on businesses and public places. Slowly the economy is starting to reopen. But, no, it’s not at all business as usual.

In the wake of the Coronavirus’s devastating first wave, and in light of the fact that there is still no vaccine (as of May 2020), it is becoming clear that business owners around the globe need a new playbook in order to survive and to compete effectively in a post COVID-19 world. This post explores the role digital signage can play as part of that playbook to ensure a hygienic and safe customer experience, and to increase revenue.

Digital signage is already well known as a proven effective way to engage audiences in public places. It’s used to influence buying decisions, lift sales, and help make the most of every single customer visit. However, in the wake of COVID-19 business owners are discovering a second vitally important reason to use digital signage in their place of business – satisfying a need for a touchless form of communication that reassures employees and customers that their entire operation is safe and healthy.

As employees and customers begin to make their first tentative steps back to your shop or office, the need for a robust and effective on premise communication tool has never been greater. Known as germ carriers, printed materials such as pamphlets, brochures, magazines and menus are out. Digital signage is the greener, more hygienic alternative to print that is required for a safe environment and it happens to come with several additional benefits.

Here are the top 5 ways digital signage can help you to reboot your business in the age of COVID-19.
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New Spring Templates to Lighten the Mood

It’s that time of year again when the flowers start to bloom and we’ve got three new “Spring” themed templates to share, free of charge, with all members of ScreenScape. With little or no customization these can work great for any venue or office space. If you’re feeling creative feel free to add your logo, change the fonts, or play with the colors. To use these templates simply login to ScreenScape5, visit the Media work area, and click on the plus button in the bottom right corner to pull up the Template Drawer.
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Digital Signage: The Hygienic Alternative to Print

Image of people shopping with Covid19 messaging playing on tv

Touchless Visual Communications is Now More Important Than Ever

 
The COVID-19 pandemic has everybody thinking about hygiene and the spread of disease. Many businesses have even stopped accepting cash over fears of spreading the virus. While health and safety messaging has never been more important, it’s now clear that printed posters and brochures are, at least for the time being, no longer safe methods of disseminating information.

Digital signage offers a greener, more hygienic alternative to print. Whether you are one of the essential institutions remaining open, or a business that is trying to get back to business, now is the time to reassure your customers (or your employees) that you are taking every necessary precaution to ensure their safety. Welcome to the new normal. Choose ScreenScape digital signage for a cost-effective and smart way to engage with your audience, safely.

If you’d like to learn more about ScreenScape’s digital signage platform, please contact us.