Designing Screens 101: Why Less is More

Designing Screens 101 is a new series that provides tips and ideas on how you can design better, more effective and beautiful screens. Follow on to learn more about designing digital signs!

#1 Less is More

Minimalism has taken the world by storm. Remember when the World Wide Web (WWW) first came out in the early 90s? Most people didn’t quite know what to do with their web pages. It started off with mostly just paragraphs of text, with garish bright colours, and an overwhelming amount of poorly organized information.

Now, take a look at the websites of some of today’s leading companies:

Much cleaner, and simpler right?

That’s because at any given point, there’s just one main call to action. A huge benefit of minimalism is its clarity of form. It takes into account that most people don’t read, they scan. This means they don’t usually look at everything. So the more things you place on a medium, the noisier and more distracting it tends to be for a user.

Now apply that same concept of “less is more” onto your screen designs. Try and distill down what the key message is. If you have several things you need to convey to your users, try splitting them into various slides instead of jamming it all into one.

Here’s an example of how Lego has simplified its ads over the years (left – ad from the 90s, right –  2006 ad)

Lego Ad - Past and Present
It’s not that the previous ad isn’t compelling in its own way, but as you can tell, it’s a lot busier. Your mind has a lot more to process, and there are multiple things fighting for your attention. The newer ad on the other hand, has one clear message it’s trying to convey – imagination.

There’s a beauty in simplicity and it can still be effective! The Lego Imagine Campaign ended up being a winner in the Cannes Lions International Festival of Creativity.

So keep it simple when designing digital signs. It can often be more impactful and help to get the main idea across in a more concise and effective way!

New 10x Image Template Allows Hiding Images

Today we released a new 10x image template named “Colton” in the Get Started collection:

This image template allows you to make any combination of the 10 images visible. For example, you may choose to start with only one visible image.  Then, over time, you could add up to nine more visible images to the content item.

This approach requires the creation of only a single content item, published once and scheduled once. Also, since the visible images are in a single content item, there are instant transitions between the visible images.

Enjoy!

Our Support Website Has Had A Facelift

We’re excited to announce that our new and refreshed support website is live. The updated website includes changes to navigation, with new menus for both mobile and desktop versions. We’ve also improved the structure of our content, so you’ll get more from a quick read or a quick 5 minute (or less) tutorial video. There’s a whole host of smaller but impactful changes, all to make your experience much better for you.

support.screenscape.com

So if you’re looking for some help, just head to support.screenscape.com. The new format makes it easier to find what you’re looking for so that you can get back to creating amazing content for your digital signage display.