It’s been eight weeks since the World Health Organization declared COVID-19 a global pandemic. With the number of new cases dropping steadily, public health offices around the world are gradually lifting restrictions on businesses and public places. Slowly the economy is starting to reopen. But, no, it’s not at all business as usual.
In the wake of the Coronavirus’s devastating first wave, and in light of the fact that there is still no vaccine (as of May 2020), it is becoming clear that business owners around the globe need a new playbook in order to survive and to compete effectively in a post COVID-19 world. This post explores the role digital signage can play as part of that playbook to ensure a hygienic and safe customer experience, and to increase revenue.
Digital signage is already well known as a proven effective way to engage audiences in public places. It’s used to influence buying decisions, lift sales, and help make the most of every single customer visit. However, in the wake of COVID-19 business owners are discovering a second vitally important reason to use digital signage in their place of business – satisfying a need for a touchless form of communication that reassures employees and customers that their entire operation is safe and healthy.
As employees and customers begin to make their first tentative steps back to your shop or office, the need for a robust and effective on premise communication tool has never been greater. Known as germ carriers, printed materials such as pamphlets, brochures, magazines and menus are out. Digital signage is the greener, more hygienic alternative to print that is required for a safe environment and it happens to come with several additional benefits.
Here are the top 5 ways digital signage can help you to reboot your business in the age of COVID-19.