Digital signage is becoming an important part of a complete tourism marketing strategy. Whether you’re a travel agent trying to spread the word about new flight deals, a bed and breakfast showcasing things-to-do in your area, or a hotel chain that is managing a global digital signage network, ScreenScape has you covered. Our professionally-designed templates make it easier than ever to give those screens a makeover.
To get started simply log into ScreenScape and start creating!
Digital signage is not exactly new to the car business but as the technology improves many dealerships don’t realize how far the medium has come in terms of its simplicity, ease-of-use and overall manageability, or just how effective it can be as a sales and customer service tool.
In this article we will highlight 5 of the easiest and most effective ways to use digital signage in your shop.
ScreenScape lent it’s expertise on digital signage to a recent article on the popular technology website TechNewsGadget. We coordinated with their editorial staff and contributed our knowledge of what digital signage is and why it’s an essential element of a complete marketing strategy.
In time digital signage will become another form of online marketing, however, because the screens are strategically located to engage with customers in the right place at the right time they will be a very special kind of online marketing network – where online and offline intersect.
Creating great looking digital displays requires selecting colors and color schemes that will be eye catching and draw users towards your screens. How you select your colors for your text or images may come down to your brand or you can apply color theory in order to select something appropriate to the goals of your signage.
Watch the video and read this blog post to learn more.
If you’re paying close attention you know we’ve started introducing our first Apps. Apps are a unique kind of Media layer. What makes them special is they’re dynamic. They pull their data from an outside source which can change over time. This built-in automation makes digital signs more useful, while at the same time making them more interesting and easier to maintain.
Watch the video for a quick demonstration of Time and Date Apps in action, and read on to learn more about how these apps can be used in your own designs.