‣ Wyse Cloud Connect provides a simple, cost-effective in-store high definition visual marketing for retail chains
‣ Retailers display customized cloud-based marketing content on HDMI-enabled display screens using ScreenScape
‣ Helps retailers boost sales, educate customers and promote community partnerships
TORONTO, January 26, 2015 – Dell Wyse Cloud Connect is helping businesses to connect and control screens over the Internet for a variety of commercial applications. One of the leading applications is in the area of retail marketing.
In 2014 the device gained tremendous popularity as an enabler of place-based media, a new technology arena that is rapidly turning TV screens outside the home into location specific marketing channels. Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of public venues use it to engage, inform and entertain their visitors.
In 2014 ScreenScape Networks, a Dell affiliate, certified the device to work with its leading cloud-based software platform that simplifies the process of creating and managing content across a network of screens. The combination of Wyse Cloud Connect and ScreenScape software together is dramatically reducing the cost and complexity of starting and operating a digital signage network.
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.ca.