Richardson International is Canada’s largest agribusiness and is recognized as a global leader in agriculture and food processing. Richardson Pioneer Ag Business Centres are located across Western Canada – Manitoba, Saskatchewan, Alberta and British Columbia – where for over 100 years our farmer customers market and deliver their grain and oilseeds and purchase their seed, fertilizer and crop protection products. Blair Swarbrick, Manager, Marketing for Richardson Pioneer Limited shares their ScreenScape experience. What follows are a few select excerpts from a recently published case study (also available in PDF).
90 screens across 85 locations
Currently we are running 90 ScreenScape screens across our network of 85 locations. The screens are located in the main office area of our Ag Business Centres in highly visible and high traffic areas. Two screens have also been placed in our Winnipeg Head Office cafeteria where one has been utilized as a menu board and the other to provide Richardson corporate updates to staff as well of what is going on across the company.
Live Display: See what’s playing on one of Richardson’s screens right now.
“ScreenScape gives us the ability to provide Regional or site specific messages. We use ScreenScape to display upcoming Richardson Pioneer deadline dates, industry updates, market summaries, and general agriculture information. Every week we update the content on our screens from our crop input suppliers as well as adding updates for customers and staff to see information on their products, programs and deadlines that they each have throughout the year.” – Blair Swarbrick, Marketing Manager, Richardson Pioneer
Timely Industry Information
“Our digital display provides better communication and customer service by showing timely industry information and updates. We use our screens to provide deadline date and program reminders to growers and staff that will help to lift sales for certain products. This gave us the ability to get growers thinking about products and services offered by Richardson Pioneer at times when they may be thinking about other tasks. ScreenScape Digital Signage helped us reduce clutter of printed marketing materials by placing that content on the monitors.”
Ease of Use
“ScreenScape’s web-based application is very simple to use and provides us with flexible options. I can control and update content from my office or wherever I am as long as I have a working Internet connection. The easy to customize templates to fit every need.”
Read the full version of the Richardson Pioneer case study here.