Summer Water Sports uses ScreenScape for promotion and entertainment.
Summer Water Sports has established itself as Canada’s biggest and best water sports company. They’ve taken in excess of one million people water skiing and performed over 600 professional water ski and stunt shows for countless spectators.
Summer Water Sports is the only company in Canada that provides water ski and wakeboard schools as well as full service waterfront operations combined with the attraction of professional water sports shows.
Geordie Newlands started working for Summer Water Sports in 2001, and worked his way to the top. He purchased the company in 2006 and has remained the director. What follows is a recently published case study (also available in PDF).
Live Display: See what’s playing on one of their digital signage screens right now.
In what place or places are your screens?
Our screen is located in our Marina which is right on the water. The screen runs continuously in a high traffic location on the wall right behind the employee/cash out desk. We also take the screen to trade shows that we are involved with because this is a very easy way for us to engage with visitors by having our images and information running, even if we are not at our booth.
What kind of messaging is generally on the screens?
The weather and our Twitter feed always run on the screen, then the main part of the screen is a loop of our YouTube videos, our pictures, and details about the services we provide.
What are the main benefits you are seeing from using place-based media?
ScreenScape is an easy and affordable way to market to our customers through “wowing” them with our pictures and videos and then having the information right there for them as well. The screen helps keep customers entertained and happy if they have to wait for service in the Marina while at the same time giving them information.
What do you like about ScreenScape as a technology?
It’s very user friendly and very easy to keep undated. We change around our photos frequently to keep the screen looking fresh. It is also really great to be able to have the weather and Twitter feed running continuously, without us having to manage it.
How was the experience of working with ScreenScape?
ScreenScape has a great customer service department. If there is ever a problem someone is able to give us as much help and time as needed to resolve the issue.
What are your future plans for place-based media?
We would love to involve more of our partners and sell advertising to them on our screen. We would like to add more screens based on the ability to increase the number of our partners to join.
Download a print-friendly version here: Summer Water Sports.