Salon owner Michael Muia uses a ScreenScape-powered Screen Display to engage clients with professional video.

The Challenge

“In order to be successful in the salon business, like any service business, it’s difficult to overstate the importance of onsite marketing,” says Michael Muia, owner of Michael’s Hair Salon in Thunder Bay, Ontario.

In over twenty-five years in the business Michael has spent thousands of dollars in graphic design fees and printing costs to try to educate his clients and engage them with beautiful visuals while they visit his salon.

The ScreenScape Solution

All that changed with the introduction of a new visually-rich retail marketing tool called ScreenScape. ScreenScape is an online software tool Michael uses to quickly populate digital screens inside his salon with beautiful images of hair product and educational messages featuring his latest in-store promotions.

Michael is emphatic when it comes to the simplicity of ScreenScape. “ScreenScape is easy-to-use software for savvy retail marketers who want to engage their customers with brilliant high-definition video but don’t have the budget to pay graphic designers or videographers thousands each year to do it. With ScreenScape, I can do it. And if I can do it, anybody can do it!”

Watch this video to see how easy it is to add content to your ScreenScape display

Business Enablement

Wella, The Salon Professional Division of P&G introduced ScreenScape to Michael as a means to lift sales.

“We are always happy to help our salon partners and we see ScreenScape as a real business enabler. When one of our salons joins ScreenScape they can easily subscribe to our professional content that shows off the latest Sebastian, Wella or Nioxin product in full high definition video. By creating and curating these videos and additional product messaging on our end, on an ongoing basis, we are able to enhance the salon experience while saving our stylists thousands in the process.” – Jeannette Keir, Commercial Leader for Wella, The Salon Professional Division of P&G, Canada.

Case Study: Wella, The Salon Professional Division of P&GEnhancing the Customer Experience

Professional salon owners use ScreenScape for more than just video and product messaging. By choosing from hundreds of templates, any user of ScreenScape can create and post their own custom messaging. By promoting your services, on sale merchandise and informing every customer about the exciting things happening at your salon, you can turn ScreenScape into a retail marketing engine that lifts sales while enhancing the salon experience for your customers.

Read more of the Wella, The Salon Professional Division of P&G case study here.