Digital Signage for Internal Communications: Messages That Will Actually Get Read

Digital Signage is Perfect for Internal Communications

“The communications gap within institutions has been widening steadily — to the point where it threatens to become an unbridgeable gulf of total misunderstanding.”

~ Peter Drucker

Let’s face it email can be the bane of an employee’s existence. Email overload is real. It cuts into productivity. A poorly written email can be misread, and a well written email can be easily missed. Perhaps that’s why it’s not surprising when the boss hears from an employee they “didn’t get the memo”.

But what’s a company to do? Organizational alignment is critical, and to foster a stronger alignment, information needs to be shared, of course. You still need the team to focus on key performance indicators (KPIs). You still need to remind employees about policy changes and safety requirements. You still want to engage your employees and develop an awesome company culture, but if not through email, how?

Digital Signage is Perfect for Internal Communications

In the Right Place, At the Right Time

For progressive companies, digital signage is becoming a big part of the solution. Due to its unique characteristics, digital signage is proving to be an especially effective platform for internal communications. Digital signs are placed in strategic locations that map to those places within your organization where employees dwell. Where email interrupts what you’re doing, and can target you outside of work, digital signs provide a contextually relevant opportunity to communicate tactfully to your staff in the right place and at the right time.

Convenience & Control

Digital signs add a modern professional feel to any workspace, and they can be installed just about anywhere your employees congregate: lunchrooms, conference rooms, hallways, and lounge areas. When you put up a slide on your digital sign about the latest update to your company insurance plan, you can rest assured that it’s not going to get lost among all the ads for the little blue pill or kitten video forwards from your mother.

Company Culture

Digital signs don’t have to be all business all the time. Post those pictures from the recent office party. Play some trivia. Show your community support by highlighting some of the volunteer work that the team has been doing. Show your gag video. Make them fun.

Here are some other ideas for digital signage internal communications uses:

  • Upcoming events bulletin board
  • Human resources messaging
  • Recognition and Rewards
  • Sales goals success tracking
  • Support call stats and wait times
  • Lobby signage and wayfinding
  • Display current events, photos, local news, and weather
  • Community support, not for profit showcase
  • Inform employees about upcoming events, assemblies, and awards ceremonies
  • Deliver emergency alerts and public safety information


Medical Pharmacies Engages Residents with Place-based Media

  • Specialty Pharmacy Services Provider Chooses Technology by ScreenScape. 
  • Ease-of-deployment, ease-of use, and distributed co-management capabilities cited as key factors in selecting ScreenScape.

MARKHAM, ON and CHARLOTTETOWN, PE  – (May 3, 2018) – Ontario-based Medical Pharmacies Group Limited (“Medical Pharmacies”) announced Friday it has selected ScreenScape Networks Inc. (“ScreenScape”) to replace its legacy digital signage solution and expand its resident media network. Medical Pharmacies is Canada’s leading pharmacy specializing in providing services to long term care, retirement homes and extended care facilities. They use place-based media to communicate with residents, publishing their own customized programming on television screens which are mounted in lobbies, dining rooms, and other communal areas where residents gather.

“The screens are used to post the local recreation calendar, the food and beverage menu, and generally to keep residents well informed on news and events”, said Puneet Khanna the Vice President of Sales and Marketing for Medical Pharmacies. “Our partners also post photographs, local weather information, promotions for community-based food organizations, and even movie trailers, to add interest.”

Medical Pharmacies Engages Residents with Place-based Media


Key factors in selecting ScreenScape

Medical Pharmacies is the latest healthcare services firm to use ScreenScape technology to take control of the screens inside its partner facilities, making for a more resident-centered media experience that can be customized to each individual location.

“ScreenScape had the right combination of capabilities and it certainly helped that the technology was easy to deploy and would fit in with existing infrastructure.”
~ Puneet Khanna, Vice President of Sales and Marketing, Medical Pharmacies

“We’ve been using place-based media for some time” explained Khanna. “But the old system we used no longer met our needs. We needed something that had more to offer in terms of rich functionality, while being both cost-effective and easy-to-use. ScreenScape had the right combination of capabilities and it certainly helped that the technology was easy to deploy and would fit in with existing infrastructure.”

Using a plug and play device to connect every screen, ScreenScape has simplified the once challenging and capital intensive exercise of building a scalable media network. In this case Medical Pharmacies is able to send a simple piece of hardware out to each of their locations by courier, where local team members can plug the appliances into any TV that is already on premise. Once the devices are online the screens can then be updated dynamically over WiFi and managed remotely using a cloud-based content management platform. The new plug and play device deployment model helped to dramatically lower the cost and the complexity of the rollout.

Medical Pharmacies also cited secure access control and distributed co-management capabilities as additional drivers in their choice of ScreenScape. “We needed a modular system that could be easily tailored to reflect the multi-level organizational structure we support, which is really a hallmark of today’s healthcare services landscape” said Khanna. “Using ScreenScape we are able to involve various stakeholders in the onscreen messaging. Whether they work on premise at a specific location, or at the administration level with one of our facilities partners, we can provide them with simple and easy access to the system. That makes it easier to keep every screen fresh and relevant, and branded in the colours of the organization.

About Medical Pharmacies Group Limited

Medical Pharmacies is Canada’s leading pharmacy specializing in providing pharmacy services to long term care, retirement homes and extended care facilities. From multiple locations, Medical Pharmacies continues to deliver a personalized pharmacy experience to over 40,000 residents, one person at a time.

About ScreenScape

ScreenScape makes software that helps businesses connect and control screens over the Internet. Using a simple plug and play device, ScreenScape customers can turn any screen into a connected digital sign. Once a screen is connected it can be updated, monitored and managed over the Internet using

Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It’s part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.

Download a .pdf version of this press release here.
Contact our Sales Team for your own personalized demonstration of ScreenScape digital signage.

New 10x Image Template Allows Hiding Images

Today we released a new 10x image template named “Colton” in the Get Started collection:

This image template allows you to make any combination of the 10 images visible. For example, you may choose to start with only one visible image.  Then, over time, you could add up to nine more visible images to the content item.

This approach requires the creation of only a single content item, published once and scheduled once. Also, since the visible images are in a single content item, there are instant transitions between the visible images.