Digital Signage has Never Looked Better – Introducing New Logo Friendly Layouts

This week we are excited to introduce three new “logo-friendly” layouts.  As the name implies a “layout” is an optional playlist feature you can use to apply data-driven graphics to a playlist to give it a structure and format.  When used in combination with a theme a layout can bring a professional branded look and feel to your playlist not unlike what you might see on your favorite 24-hour news network.

Check out this in-depth Media Corner video about the new layouts:

We’re now up to 8 layouts.  To give you a range of options each one is intentionally designed to be quite different from the others.  Many of these layouts feature location-sensitive time, weather or news widgets which add a bit of interest to your display and can help to keep viewers engaged. They are updated dynamically and can be customized to reflect the specific location of each of your screens.

Some examples of the new layouts in use:

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Toggle between Hidden Layers to Customize a Template

Just when you think our media editor couldn’t be more flexible we’ve introduced some new templates that demonstrate the power of the “hide layers” feature we introduced last month. Using this feature you can toggle between different design elements, such as background images, that we’ve conveniently built right into the template.  That means we’re able to provide templates that can be quickly customized by non-professionals simply by hiding and unhiding a few layers.
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Dynamically update your digital signage using our powerful new Sheets App

The Sheets app allows users to access the data stored in their Google Sheets docs. The docs remain private and secure – no need to ‘Publish to the web’ or ‘make public’ beforehand. As such the app is well suited to internal data, such as price lists, KPIs or financial data, where company guidelines may prohibit general public release.

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Save time and achieve higher production values with digital signage templates that are inherently flexible

While some may choose to import media, or create it from scratch, the ScreenScape5 platform includes a wide assortment of digital signage templates, with more being added all the time. For those of you that aren’t design geniuses, you should know a few things about our templates. They are designed to be versatile and easily adapted to your own business needs. Although our templates may use images or text that suggest a specific subject matter, or imply a target industry vertical, they are actually meant to be professionally designed starting points that any user can quickly repurpose for any reason. By giving you a snazzy looking design as a starting point, we’re hoping to help you save time and achieve higher production values. But you can take any template in any direction you want. You can add or remove elements.  You can move elements around the screen. Or you can simply change a few colors to better align with your brand.

Here’s an example that demonstrates just how easy it is to repurpose our templates and make them your own. Even if you don’t want to make sweeping changes, the colors are easily customizable and can be tailored to suit your brand.

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More Social Media Templates for Digital Signage

One of the many ways digital signage can be used to boost sales is to foster stronger ties with customers.  Reminding customers to follow along to your social channels is an easy and cost-free way to develop a loyal following and get more eyeballs on those social posts.

Our newest social media templates for digital signage are bold, straight forward, and attention-grabbing.  In this collection, you will find Facebook, Instagram, and Twitter templates.  As always they are versatile and easily re-purposable so be sure to make them your own.  We also updated the ScreenScape asset library with various social media logos of different formats and colors to help with creating your own custom templates.

When creating your own social media posters for digital signage you may want to follow the branding guidelines set forth by these companies. Here are some links to usage guidelines for the four major social media platforms:

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Boost your brand, show off that 5-star rating

You’ve worked hard to build your reputation. If your product or service is being rated highly by customers, that’s something worth sharing! These new reviews and ratings templates make for the perfect humble brag, and they’re super versatile. Check out the video below to find out how to put these templates to work in your establishment.

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