5 ways to use digital signage in a hotel

Progressive hotel managers know that success in the hospitality business is about making the most of each and every guest visit, fostering guest loyalty, and selling more room nights. From the guest’s point of view this means having a productive, memorable, and enjoyable stay each and every time. From the hotel’s point of view it means maximizing guest spend without compromising the guest experience. That’s where digital signage comes in.

Here are our top 5 ways hotel managers can use digital signage to increase revenue.

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Save time and achieve higher production values with digital signage templates that are inherently flexible

While some may choose to import media, or create it from scratch, the ScreenScape5 platform includes a wide assortment of digital signage templates, with more being added all the time. For those of you that aren’t design geniuses, you should know a few things about our templates. They are designed to be versatile and easily adapted to your own business needs. Although our templates may use images or text that suggest a specific subject matter, or imply a target industry vertical, they are actually meant to be professionally designed starting points that any user can quickly repurpose for any reason. By giving you a snazzy looking design as a starting point, we’re hoping to help you save time and achieve higher production values. But you can take any template in any direction you want. You can add or remove elements.  You can move elements around the screen. Or you can simply change a few colors to better align with your brand.

Here’s an example that demonstrates just how easy it is to repurpose our templates and make them your own. Even if you don’t want to make sweeping changes, the colors are easily customizable and can be tailored to suit your brand.

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More Social Media Templates for Digital Signage

One of the many ways digital signage can be used to boost sales is to foster stronger ties with customers.  Reminding customers to follow along to your social channels is an easy and cost-free way to develop a loyal following and get more eyeballs on those social posts.

Our newest social media templates for digital signage are bold, straight forward, and attention-grabbing.  In this collection, you will find Facebook, Instagram, and Twitter templates.  As always they are versatile and easily re-purposable so be sure to make them your own.  We also updated the ScreenScape asset library with various social media logos of different formats and colors to help with creating your own custom templates.

When creating your own social media posters for digital signage you may want to follow the branding guidelines set forth by these companies. Here are some links to usage guidelines for the four major social media platforms:

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Boost your brand, show off that 5-star rating

You’ve worked hard to build your reputation. If your product or service is being rated highly by customers, that’s something worth sharing! These new reviews and ratings templates make for the perfect humble brag, and they’re super versatile. Check out the video below to find out how to put these templates to work in your establishment.

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Organizing your Media Using ScreenScape Tags

Imagine a landscape of hundreds of screens powered by hundreds of unique playlists, with current and past programming consisting of thousands of images, videos and other media items. Managing a large scale digital signage network can be challenging if you don’t have the right software in place to manage it effectively. ScreenScape Tags provide a simple way to organize your Media, Playlists or Hardware items quickly and efficiently. You can think of a ScreenScape tag as a collection or folder for your items. You can assign a tag to multiple items at once to make it easy to locate them in your library later on.

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