Like most Canadians I know, the team here at ScreenScape grew up watching and listening to the CBC. From Radio-Canada, to award winning news journalism, to highly rated sports broadcasts, and an obvious dedication and commitment to local communities right across the country, there are no shortage of reasons to love the CBC.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is also a leader in reaching Canadians on new platforms and they’ve proven that again today in announcing an exciting new partnership with ScreenScape. Premium CBC video news content will soon be available on ScreenScape!
In 2014 we worked hard to make it easier and more cost-effective for you to connect any screen to the ScreenScape platform. Ease of content management is top of mind to start off 2015. Today we are announcing an exciting new partnership with the CBC that promises to make it easier and more cost-effective to fill your ScreenScape digital signage playlist with a variety of engaging and informative video feeds from the very best in the business.
Professionally curated news video works very well inside a place of business – a store front, a show room, a lobby, lounge, or waiting room – providing engaging news video to complement a playlist that otherwise is full of your own onsite promotions.
Two levels of programming
This new joint offering will see ScreenScape offer its members two levels of CBC programming. A standard package will supply short videos of news, sports and arts & entertainment content, updated daily, that is perfect for digital signage. A comprehensive package will supply these standard offerings along with a list of more specialized options such as business news, technology news, health news, and a variety of granular, localized content. Both packages will offer content in French and in English.
The partnership is groundbreaking for the CBC as it opens a new distribution channel for their digital content services and represents another step in their transition from a traditional broadcaster to a progressive new media company.
It’s also a coming of age story, not just for one technology vendor, but for an industry as a whole. Canada’s national broadcaster has watched with interest as a new technology arena called place-based media has started turning TV screens outside the home into location-specific media channels. Place-based media has already been growing steadily in popularity recently as a new generation of technology arrived that makes it easier and more cost-effective for more businesses to participate.
In the fall of 2014 we launched ScreenScape Connect, a new plug-and-play device and supporting software platform, that turns any TV into a connected digital sign. ScreenScape supplies the device, with no upfront cost, on an extended subscription thus reducing both the cost and the complexity of operating a digital signage network. The device simply plugs into the HDMI port of the TV and connects via wifi to the Internet. Once online it can be updated, monitored and managed over the Internet using ScreenScape.com.