Category: Learning

Choosing The Right Colors For Digital Signage

Creating great looking digital displays requires selecting colors and color schemes that will be eye catching and draw users towards your screens. How you select your colors for your text or images may come down to your brand or you can apply color theory in order to select something appropriate to the goals of your signage.

Watch the video and read this blog post to learn more.

Picking the right colors for your digital signage will ensure your messages are easy to read. Without the right colors applied you could run into readability issues.

Understanding Color

Here is a breakdown of how colors are created and how you can select and apply appropriate color schemes to your signage.

Primary colors are Red, Yellow, and Blue. By combining these colors your then create more colors. By combining more and more colors we arrive at what is known as The Color Wheel.

Within every color scheme there are three things to consider: Hue, Saturation, and Value.

  • Hue is really the same as color. Changing the hue will cause the color to change.
  • Saturation is how vibrant the color is. Higher saturation will likely yield a brighter color.
  • Value is how dark or light the color is.

By referencing the color wheel it will be easier for you to select a color scheme that achieves what is termed ‘color harmony’.

1. Monochromatic

A monochromatic color scheme is one color/hue and the color scheme is made different by applying different saturation and value to your different colors. You’re guaranteed that your colors will work together with a monochromatic scheme.

2. Analogous

Analogous colors are all colors found beside each other on the color wheel. Selecting an analogous color scheme for your digital signage is a good idea if you want to ensure all your colors work well together. Look at the wheel as a reference point and you’ll see how the colors next to red are all warm colors and the colors next to blue are all cool colors.

3. Complimentary

Complimentary colors are great for making sure contrast levels are high. These colors are found opposite each other on the color wheel.

4. Triadic

A triadic color scheme selects colors by applying a triangle to the color wheel. This helps with contrast and readability by using colors that vary greatly.

5. Tetradic

Tetradic color schemes work like Triadic but instead of a triangle they use a rectangle. If you have a need for 4 colors in your signage then this one is best to apply. The resulting signage will have high enough contrast levels to make reading the signage easier.

Its important to make use of these kinds approaches to color selection in order to ensure both good contrast levels and readability. Contrast makes your signage easy to view and your messages clear. Bad contrast between colors can make it difficult for anyone to read your digital signage displays. Good contrast between colors will result in better readability and more effective signage.

Sometimes its best to select more neutral tones to go with your selected color. Picking a dark background so your red text stands out is a good idea.

Every color sends a message so make sure you pick an appropriate color scheme for you goals. Bright colors that pop are great for more eye catching sales messaging whereas desaturated colors are better for workplace messaging.

Look at other examples of signage or designs that you like and use those as a guide for selecting your colors. If you see an ad with intentions similar to what your signage is for then borrow from their selections and you’ll likely arrive at something that works.