CSN Collision Centres turns to ScreenScape for Digital Signage
April 6, 2017
Canada’s largest network of collision repair facilities creates cross country network with leading online digital signage service ScreenScape.com
Toronto, ON and Charlottetown, PE – March 10, 2017 – ScreenScape Networks Inc, announced today they have been selected by CSN Collision Centres (“CSN”) to power a nationwide in-store media channel.
“Digital signage really complements the shop experience” says Larry French, CSN’s VP of Sales & Marketing. “We want to create a consistent, comfortable and professional environment for our customers to experience when they walk into our repair facilities, and controlling the on-screen content helps us to do that”.
Taking control of the screens
Just as consumers are shifting away from conventional cable television in favour of smarter Internet-streaming devices like Apple TV and Google Chromecast, which put them in control of their own home entertainment, the world of business is now turning to Internet technology to take control of and fully utilize the screens inside their facilities. Brand marketers and retail networks alike are using the technology to publish targeted digital signage content on screens inside any store.
An emerging leader in the space, ScreenScape Networks Inc makes software that helps businesses connect and control screens over the Internet. Using a simple plug and play device, ScreenScape customers can turn any screen into a connected digital sign. Once a screen is connected it can be updated, monitored and managed over the Internet using ScreenScape.com.
Choosing the right solution
Larry French explains the appeal of the ScreenScape approach; “Effective digital signage means much more than simply getting a pretty message to a screen. You have to have the right collaborative solution in place in order to allow people to get the right message to the right screen at the right time. And you have to do it well on a consistent and cost-effective basis. For us it means involving all the key stakeholders. We centrally manage and distribute professional content authored by our national marketing group. We invite our independent store owners to contribute their own efforts through their own individual accounts at ScreenScape.com. And we also invite certain industry and community partners to get involved in the onscreen messaging as they too want to be able to speak directly to the customer. ScreenScape helps us to coordinate this better than any other solution in the marketplace”.
French explained that CSN is using ScreenScape in 32 locations today with plans to deploy the solution to another 100 stores this year and eventually all or nearly all of their 320 shops.
Easy enough for us to get our arms around
By making the technology easier to understand, ScreenScape is helping to change the digital signage industry which was once known for its complexity. Just as the computer itself has gone through a series of stages in an evolutionary process, becoming easier to use and more useful in the process, so too will the technology driving digital signage, says ScreenScape CEO, Mark Hemphill. “It’s wonderful to see local repair shops using digital signage to professionalize the customer experience and boost revenue. As it has evolved to become easier to manage, digital signage has also increased in utility. Businesses like CSN which require coordination across an expansive network and marketing support for independent shop owners will find this new wave of digital signage solution to be useful for a whole variety of communication needs, and really quite accessible as a business enablement tool”.
As Larry French put it “It’s now easy enough for us to get our arms around”.
About CSN Collision Centres
CSN – Collision Solutions Network – is a national network of auto collision repair facilities, which strive to deliver superior auto collision repair service while continuing to reflect our core values. We will deliver quality repairs and a world-class customer experience driven by ethical business practices.
CSN collision centres have been hand-picked as a result of their individual and superior quality standards. It is the promise you receive from your CSN Collision Centre that gives you the peace-of-mind that is required to have your vehicle repaired hassle free and to travel with ease. Each and every CSN Collision Centre does what they say they are going to do. It is a promise that the business was built on. A promise to deliver quality repairs and a world-class customer experience driven by ethical business practices.