Prescription for success
Murphy’s Pharmacies easily shares health information and increases sales with instore digital signage solution powered by ScreenScape and Wyse Cloud Connect.
When patients get new medical prescriptions at Murphy’s Pharmacies locations, they usually have a brief wait between the time their order is placed and the time it’s filled. But the growing retail pharmacy chain, which has 11 locations in Prince Edward Island, Canada, doesn’t see that as a problem. Instead, the company views it as an opportunity to educate people and promote health and wellness.
The solution delivers digital content to waiting area screens. Murphy’s Pharmacies chose ScreenScape, a leading cloud-based software solution, to distribute digital signage content to screens mounted strategically within a place of business. The ScreenScape solution uses Wyse Cloud Connect, a compact device that is plugged into the HDMI/MHL port of a television or other screen to display content in full HD. Organizations can also update, manage and monitor the solution through the ScreenScape website at ScreenScape.com.
“When we advertise sale products on our in-store screens, people definitely notice and we’ve seen higher sales in those pharmacies.”
– Heather Maclean, Sales & Marketing Manager, Murphy’s Pharmacies
Murphy’s Pharmacies initially implemented Wyse Cloud Connect devices in five of its pharmacy locations, displaying point-of-sale marketing content on screens in prescription waiting areas. The company also implemented the solution in two of its walk-in medical clinics, for patients waiting for medical appointments. Another screen powered by ScreenScape and Wyse Cloud Connect is featured in the organization’s multipurpose community center. Now, patients waiting for prescriptions or appointments can view the latest healthcare news, advertisements for products on sale in the front of the pharmacy, and information on local charities and upcoming wellness events.