While Place-based media is great as a sales & marketing tool, another important and effective way it can be used is to communicate, educate, and inform the general public about health and safety. This post explores the myriad applications of place-based media in the healthcare industry.
Community-based digital signage is an interesting way of conveying information when there is some sort of health or safety scare, such as the SARS outbreak that originated in Hong Kong in 2002, or the H1N1 flu epidemic that started in Mexico in April 2009. Using a service like ScreenScape, various public service organizations are able to educate the general public during the course of widespread illness by informing everyone what to do to help prevent further outbreaks. Health clinics, hospitals, airports, and other such institutions would be able to quickly educate travelers and others about what they need to know to prevent panic, but also to ensure that people are doing everything possible to help contain illnesses.
Promoting a good cause
There are many non-profits and other organizations out there using digital media to promote a good cause and ultimately to help others. Canadian Blood Services (CBS) is a good example. CBS uses the ScreenScape Community to circulate media content that promotes its blood donor clinics. Feel free to opt in to a CBS video so that your ScreenScape display runs these blood donation messages as well!
People spend a lot of time in waiting rooms, whether in hospitals, at a doctors clinic, optometrist’s office, or even while waiting for a prescription to be filled at a pharmacy. Often times, these people may have a cold or flu, and as a result, the magazines and other reading material in waiting areas are probably covered with germs. A great alternative would be to have a screen that displays entertainment, news, weather and other relevant items to prevent patrons from having to touch something a sick patient just touched.
Also, this is a great opportunity to raise awareness and educate those waiting to see a physician. The Hearing News Network (HNN) gives a prime example. HNN delivers dynamic, current and contextually relevant content, customized for hearing healthcare professionals and their patients. It enables healthcare providers to accomplish more in terms of patient education while making better use of the time that patients spend in a clinic. At the same time it creates an opportunity for clinic owners to generate additional revenue by participating in a revenue stream associated with local, regional and national advertising partners. This can lower or offset the total cost of delivering healthcare solutions and offer savings that can be passed on to the patient.
Place-based media to Communicate, Educate, and Inform
In summary, place-based media has myriad applications in the healthcare sphere. It can be helpful for preparedness planning, informing the public of emergencies, or as a preventative measure by having media that promotes education and awareness surrounding various health issues. It can also provide an additional way to engage and educate the general public.
Want to learn more? Take a look at how ScreenScape has been used in healthcare, and see how it could be helpful for your business!