Eileen Fisher
The Eileen Fisher retail chain uses ScreenScape to power video displays in its stores.
About
As leaders in ladies apparel, Eileen Fisher Inc. know a thing or two about content marketing. They use videos to tell stories, demonstrate their good corporate citizenship and create positive, lasting conversations with their customers.
Problem
The retail chain needed a way to execute their digital content where it mattered most… at the point of sale.
Solution
They rolled out ScreenScape to some 100+ locations including both their own bricks and mortar stores and department stores owned by their retail partners.
Results
- Low capex, easy deployment, easy management
- Sales lift
- Stronger coordination with key retail partners
Simple yet powerful way to execute content at retail, helping us to coordinate our marketing efforts with store managers and add value to the experience of buying Eileen Fisher.
Manager of Information Systems - Eileen Fisher
When we advertise sale products on our in-store screens, people definitely notice and we’ve seen higher sales in those pharmacies. And because it’s so simple to install and manage, we can put these screens in more locations very quickly.
Sales & Marketing Manager, Murphy's Pharmacies
Our members are impressed with how easy the ScreenScape system was to set up and the ability to publish to many screens with simple drag-and-drop interface technology. Being able to change their screens on the fly from anywhere they have internet access was a huge selling point.
Director of Sales, Marketing and Product - Modern Sales Co-op
