Guelph Public Library
The oldest free public library in Ontario, Canada embraces ScreenScape to modernize their library.
About
Established in 1883, the Guelph Public Library (GPL) is the oldest free public library in Ontario, Canada. It is also the most widely used recreational space and community facility in Guelph. GPL provides a broad range of services for people of all ages and backgrounds, many of whom would otherwise not have access to these valuable resources.
The Problem
GPL needed a way to not only communicate library products to its customers in a timely manner, but to also customize information to specific customers and library locations. And so they rolled out ScreenScape to effectively reach their customers in high traffic areas.
Results
The Guelph Public Library installed 9 ScreenScape screens across 6 library locations throughout the city of Guelph. The screens were strategically placed at main checkout areas within each library location as well as in high traffic areas.
Benefits
- Modernized the library with cleaner, more appealing advertising
- Reduced clutter of printed materials leading to better customer service
- Improved communication allowing GPL to place the exact same message in all library locations at once
The best is that it’s easy to use, very efficient and reliable. Another perk is that it encourages community partnerships, and we can oversee content of all locations from any internet connected computer.
CEO - Guelph Public Library
When we advertise sale products on our in-store screens, people definitely notice and we’ve seen higher sales in those pharmacies. And because it’s so simple to install and manage, we can put these screens in more locations very quickly.
Sales & Marketing Manager, Murphy's Pharmacies
Each of our locations have the ability to manage their own screens but the greatest feature to our company is to be able to manage all screens from our head office with the group account.
Marketing Manager - Rodd's Hotels & Resorts
