Eileen Fisher

The retail chain uses ScreenScape to power video displays in its stores

As leaders in ladies apparel, Eileen Fisher Inc. know a thing or two about content marketing. They use videos to tell stories, demonstrate their good corporate citizenship and create positive, lasting conversations with their customers.

Eileen Fisher needed a way to execute their digital content where it mattered most… at the point of sale.

And so they rolled out ScreenScape to power video displays in their stores.

Results

Eileen Fisher Inc. rolled out ScreenScape to some 100+ locations including both their own bricks and mortar stores and department stores owned by their retail partners.

Benefits

  • Low capex, easy deployment, easy management
  • Sales lift
  • Stronger coordination with key retail partners

“ScreenScape gives us a simple yet powerful way to execute [content] at retail, helping us to coordinate our marketing efforts with store managers and add value to the experience of buying Eileen Fisher.”

Clarence Faison

Manager of Information Systems

How can digital signage help YOUR business?