Gescan, Fromm Latest Industrial Supply Companies Subscribing To ScreenScape’s Cost-Effective Cloud-Based Digital Signage Platform

Charlottetown, PEMarch 8, 2017

CHARLOTTETOWN, PE (March 8, 2017) – One of Canada’s largest electrical products distributors has joined a growing list of B2B supply firms using ScreenScape’s cloud-based software platform to power a digital signage network.

Gescan Electrical is using ScreenScape to promote product offers and profile vendor partners in its retail locations across the country, and also to speak more effectively with staff at its Calgary head offices.

a Gescan Electrical logoGescan is a wholesale electrical products distributor – part of the Sonepar Canada family and member of the largest electrical distribution network in the world. The network is running more than 60 screens across 26 retail sites, as well as in Gescan’s corporate offices.

“It really is a perfect fit for a business like ours,” says Wes Penrose, Digital Marketing Manager at Gescan. “Everyday, our customers make important buying decisions right there in our branches. Even if they know what they’re coming in for, there’s a good chance they’ll make a decision right on the spot as to what brand they want to go with, and the digital signage we use in the store and behind the sales counter is very effective in influencing these kinds of purchase decisions.”

“It boosts sales for the store,” adds Penrose, “and certainly for the vendors we feature on those screens. We use it all the time to promote new products and services, and to keep our customers informed about anything new that’s happening around our business.”

Gescan is the latest in a string of wholesale electrical supply companies to move to ScreenScape. Companies already using ScreenScape’s powerful messaging tools include Graybar, Cooper Electric, Rexel, Province Electric, Texcan, Eoff, Bolt Supply and Fromm Electric.

The popularity of ScreenScape in the wholesale electrical and industrial supply industry is in part due to its cost-effectiveness. At just $40 per screen per month, it costs businesses less to use ScreenScape to entertain, educate and motivate customers on premise than it does to subscribe to cable TV.

“ScreenScape provided an attractively priced digital signage solution to control our customer-facing marketing messages across multiple branches of our company,” says Michael Evanko, VP of Marketing, Fromm Electric Supply. “It was exactly what we needed.”

Learn more:

a picture of a Gescan store featuring ScreenScape digital signage

About ScreenScape Networks

ScreenScape makes software that helps businesses connect and control screens over the Internet. Using a simple plug & play device, ScreenScape customers can turn any screen into a connected digital sign. Once a screen is connected it can be updated, monitored and managed over the Internet using ScreenScape.com. Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It’s part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.

For more information, please contact:
ScreenScape Networks Inc.
(902) 368-1975 | screenscape@screenscape.com | http://screenscape.com
P.O. Box 291, 133 Queen Street, Third Floor Charlottetown, PE C1A 7K4 Canada

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