Charlottetown, PEJanuary 26, 2011

TORONTO, ON and CHARLOTTETOWN, PE – (January 26, 2011) The Ontario Tennis Association (OTA) announced today it has acquired a ScreenScape Group license to power its own digital signage network. A ScreenScape Group allows OTA to distribute rich media content, such as instructional video, to individual tennis clubs also using the community-based platform to power screen displays in their own local facility.

Using techniques more commonly associated with social media, ScreenScape is a fast-growing digital signage platform that is growing in popularity among recreation facilities as a do-it-yourself media service.

“Having more than 200 member clubs we see this platform as a very cost-effective way to form a communication link between our member sites so that we can provide them with marketing support and coordinate messaging across the entire association.” said Peter Malcomson, Marketing Manager for OTA. “We will provide content to our member displays, but they are also free to add their own localized content as well, which makes for a richer, more relevant media experience.”

Ontario Tennis Association operates through a network of tennis clubs including community, private and commercial clubs, municipal parks, recreation departments and resorts. OTA serves approximately 55,000 members through a wide variety of programs designed to assist in the development of players, coaches, volunteers and facilities.

“We are always looking for better ways to connect with our members and ScreenScape has become a powerful communication vehicle for us. Using our ScreenScape group we can keep members up to date on the latest tennis related news, tournament results, event announcements and so on. We can also use the tool to offer more compelling sponsorship opportunities to our business partners in a way that benefits everyone involved. We invite Tennis Clubs to take a good look at what ScreenScape can do for their own club and, through Groups like OTA, for the Tennis community at large.” added Malcomson.

“The Ontario Tennis Association is a professionally-run sporting organization offering coordination and considerable resources to its members” said Kevin Dwyer, President and CEO of ScreenScape. “As publishers of Ontario Tennis Magazine they are also a source of value-added content to the tennis community. The business model behind ScreenScape is a great fit for associations like OTA which operate on a tight budget. Our technology is simple to deploy, easy-to-manage and it allows them to take advantage of a custom-branded media service without breaking the bank. “


About Ontario Tennis Association

The Ontario Tennis Association (OTA) is the provincial sport governing body for tennis in Ontario. It is a non-profit organization, incorporated under the Corporation Act. It is the largest provincial tennis association in Canada, boasting 220 clubs and 55,000 adult and child tennis players. The two basic aims of the OTA are to encourage participation in the sport of tennis in Ontario and to provide a structure of services which will assist players to reach a level of competence consistent with their personal goals and abilities.

About ScreenScape Networks

ScreenScape makes software that helps businesses connect and control screens over the Internet. Using a simple plug & play device, ScreenScape customers can turn any screen into a connected digital sign. Once a screen is connected it can be updated, monitored and managed over the Internet using Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It’s part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.

For more information, please contact:
ScreenScape Networks Inc.
(902) 368-1975 | |
P.O. Box 291, 133 Queen Street, Third Floor Charlottetown, PE C1A 7K4 Canada