Charlottetown, PENovember 16, 2010

TORONTO, ON and CHARLOTTETOWN, PE – November 16, 2010 – Wakefield Canada has exclusivity with respect to sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada. ScreenScape will allow them to create a powerful location based marketing network to enhance sales of Castrol oil.

“Wakefield Canada, and the Castrol Brand, are leaders in the automotive industry in Canada” stated ScreenScape President and CEO, Kevin Dwyer. “We are excited by the powerful combination we have created here in a partnership that leverages the strengths of both companies. This partnership will enable Wakefield to capitalize on ScreenScape technology as the cornerstone of a turn-key digital signage solution that is custom-tailored for the automotive industry. Furthermore it will help ScreenScape to accelerate the adoption of its already expansive community-based digital platform by tapping into Wakefield’s industry knowledge and established market position.”

“The community-based approach to digital signage that is behind ScreenScape is representative of a major advance in location-based marketing”, added Wakefield President and CEO, Bob MacDonald. “This partnership with ScreenScape gives Wakefield both a technology advantage and a winning business model that, when combined with our own value-added services, will deliver compelling value as an on site marketing vehicle. We believe the role of digital signage will continue to grow and gain in importance for progressive automotive service centers, lube operators and retailers in Canada. We are now uniquely positioned to deliver these services to over 8000 customers in the Canadian automotive and commercial heavy duty aftermarket.”

 

About Wakefield Canada

Wakefield Canada is a privately owned, entrepreneurial company focused exclusively on servicing the Canadian Automotive and Commercial Heavy Duty aftermarket. Wakefield Canada began operations on July 1st, 2005, after signing a strategic partnership with British Petroleum, and has continually invested in infrastructure, people and the Castrol brand throughout its brief history. The company celebrated its fifth anniversary on July 1st, 2010.

Wakefield Canada markets Castrol lubricants and services to lube operators, automotive service providers and select retailers. Call 1-888-CASTROL or visit http://www.wakefieldcanada.ca

About ScreenScape Networks

ScreenScape makes software that helps businesses connect and control screens over the Internet. Using a simple plug & play device, ScreenScape customers can turn any screen into a connected digital sign. Once a screen is connected it can be updated, monitored and managed over the Internet using ScreenScape.com. Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It’s part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.

For more information, please contact:
ScreenScape Networks Inc.
(902) 368-1975 | screenscape@screenscape.com | http://screenscape.com
P.O. Box 291, 133 Queen Street, Third Floor Charlottetown, PE C1A 7K4 Canada

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