Tracking Content

What is Content Tracking?

Content tracking is used to see when and where a published content item has played on TV screens. ScreenScape members use the Track tool to verify these “playbacks”, most often used as proof-of-play reports for advertisers who pay a fee every time their content is played.

The Track Tool provides detailed data on content that has been played on a screen display.

A member can run reports on content they’ve created or content they’ve published on their displays.

To track content, select a content by clicking on the checkbox next to the content item’s name. You’ll see a summary of the content playbacks in the graph view above the content list.

You’re also able to have reports emailed to you. Two types of reports can be generated: a detailed report that includes data on each individual playback of every piece of content, and a summary report that aggregates the data in the detail report piece by piece.

Using the Graph

Selecting the check boxes to the left of each piece of content will make them appear in the graph at the top of the Track Tool.

Column: Playbacks

This column displays the total number of times the content was played in Displays, within the time frame defined in the Date Range.

Column: Content Updated On

This column displays the last date that the content was updated.

Column: Last Played On

This column displays the last date that the content was played.

Content Preview

A preview of the content can be seen by selecting a line in the selection grid. This preview is similar to previews in the Community Browse area. The preview will show the content “as of” the date displayed in the “Updated On” column. Content which has been deleted or unshared since its playback time will still be reported on, but will not be viewable in the Content Preview area.

Details About Tracking

ScreenScape reports on “actuals”. This means that data included in the reports represents pieces of content that have already played in a venue. There is a brief delay between content being played in on a screen display and the recording of that playback in the reporting area. Typically this delay is about 5 minutes. Both Detail and Summary reports will always display the data “as of” date in the report contents.

Creating Reports

To create a report, select an option from the Actions drop down menu (to create either a summary report or detailed report) and then select a date range.

The Date Range fields define the range of the list for a report. Only content with playbacks that fall within the time frame of the Date Range are shown. The default Date Range value is one month. You can only run a report that goes back a maximum of six months or contains less than 65,000 records. If you are unable to create a report, try limiting your range.

Once you have selected a date range click the create Report button. Reports are created in the Comma Separated Values (.csv) format for importing into spreadsheets and databases.

Is information on what my screens play exposed to others on the network?

Yes, but only selectively. Playback information for your Display for content that belongs to you is never shared with other members.

Can I report on deleted content?

As long as a piece of content has played once you can retrieve data on it using the Tracking tool.

How far back can I retrieve data on my content playbacks?

You can go back as far as six months to retrieve playback data about your content.