What is Place-Based Media?

Place-based media is a powerful new weapon in the battle for influence at the point-of-sale.

It’s about optimizing the use of digital media for use in a place of business. New software tools make it easy to create digital images, text, and video that together provide programming that makes sense for your customers.

How does this benefit you as a business? It helps drive sales lift and increase revenue in a number of different ways while improving customer service. A new digital marketing superhighway is starting to emerge and owning the digital channel to your customer can help you to create a competitive advantage for you and your partners.

Did you know?

E-commerce accounts for only 5% of retail spending. The rest….you guessed it…still goes through bricks and mortar stores. If you understand this you understand that getting the most out of your marketing dollars is all about coordinating effective messaging at retail.

76% of buying decisions are made at the point of sale and 20% of those are impulse buys. There is real value in delivering the right message to the right person at the right time!

Watch the video below to learn more about place-based media: