What is Digital Signage?

For starters, Digital signage could be described as a branch or a subset of signage. We all know what signs are right?

Well in one sense a digital sign is just a sign that’s powered by a computer and a display device such as a high definition television screen.

Digital Signs are Connected

Today’s form of “connected” digital signage are much more powerful than static signage ever was. Digital signs are dynamic and easy to manage as part of a network. In fact a digital signage network may be comprised of dozens, or even hundreds of screens that can, at the same time, be managed independently or as a group.

Digital Signs are used by businesses everywhere

Like traditional signage, digital signage can be used to convey a range of different kinds of messages. It’s all about effective communication and for that reason digital signage is often associated with or led by the Marketing and Communications function within any given organization.

You often see digital signs being used for sales promotions inside a store, for example. But they are also used outside of retail. You also see them being used to disseminate information to a targeted group of people like those visiting a lobby (office, hotel), a lounge (bar, spa), a waiting room (clinic, shop), atrium (transportation depot, mall) or hall (gym, campus, etc…).

Digital signage in retail

Digital signage in a restaurant

Digital signage in an office

Digital signs deliver fresh content daily to local audiences

Unlike conventional signage, digital signage can display rich animated digital content that is data driven and ever changing. Because digital signs are powered by computers, and you can publish content to them via the Internet.

Any given sign in a digital signage network can be customized to display information that is tailored to meet the needs of a very specific local audience. Having these messages placed strategically inside a place of business, such as next to the point-of-sale inside a retail store, poses obvious advantages for effective communication. It allows you, wherever you are, to make sure that customers visiting a specific location are treated to the right message at the right place and time. What you want to say to your customer or the visiting public…well that’s up to you.

Digital signage doesn’t have to be so complicated

Traditionally, digital signage required the use of expensive and complicated display technologies. The equipment was specially procured, installed and serviced by expertly trained technicians. Nowadays however, digital signage doesn’t have to be so complicated. Thanks to ScreenScape you are able to turn any HDTV (or HDMI projector) into a powerful digital sign.

What are some of the benefits of digital signage?

There are dozens of different ways you can use digital signage to improve communication and influence behaviour. Here are a just a few of the ways to derive maximum benefit:

  • Strategically placed: Effective digital signage allows you to place the right message in front of an audience at the right place and at the right time.
  • Instant updates: Make changes and updates in the cloud at any time, from any location. Watch as those changes propagate to all your digital signs.
  • Eye catching and engaging: Digital signage allows for multi-media content. Videos, striking graphics, and the ability to showcase a wide variety of content types helps to engage a consumer.
  • Streamlined process: Your messaging and communication can be delivered consistently through a centralized location.
  • Smart: Effective digital signage allows you to customize the message for different audiences and in some cases automate the flow of information.
  • Monetization: A network of strategically placed digital signs can form a very powerful marketing channel. Those who control that channel, if they wish, decide to sell advertising spots and turn the project into a lucrative profit center.
  • Save on print costs: Earth Friendly & Hygienic. Digital signs are excellent substitutes for print materials such as printed displays, magazines and brochures.

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