What is
Digital Signage?

In a narrow sense, a digital sign is just a sign that’s powered by a computer and a large format display. Well, today’s brand of connected digital signage is that and more. Way more.

Video: ScreenScape Explained

An image of a man walking in a library while digital signage plays above

Digital signs are connected

Today’s form of “connected” digital signage is dynamic and easy to manage as part of a network. A digital signage network can be comprised of dozens or even hundreds of screens that can, at the same time, be managed independently or as a group through ScreenScape Media Manager.

a drawing of ScreenScape Connect and Media Manager working together
An example of a digital sign in a hotel promoting Gift Cards for Sale
Hospitality - Rodd's Hotels & Resorts

Each of our locations have the ability to manage their own screens but the greatest feature to our company is to be able to manage all screens from our head office with the group account.

Mike Roberts
Marketing Manager - Rodd's Hotels & Resorts

Digital signs deliver fresh content daily to local audiences

Like traditional signage, digital signage can be used to convey a range of different kinds of messages. It’s all about effective communication and for that reason digital signage is often associated with or led by the Marketing and Communications function within any given organization.

You often see digital signs being used for sales promotions inside a store, for example. But they are also used outside of retail. You also see them being used to disseminate information to a targeted group of people like those visiting a lobby (office, hotel), a lounge (bar, spa), a waiting room (clinic, shop), atrium (transportation depot, mall) or hall (gym, campus, etc…).

A diagram showing how the cloud-based ScreenScape Media Manager works

Purchase a ScreenScape Plan

All plans include a subscription to our industry leading software, Media Manager, our plug and play device, ScreenScape Connect, as well as Free Training & Support.

  • Free

    Content Member

    Start creating screen content with no fees

    • checkmark Import, Create and Share Media
    • checkmark Publish Media
    • checkmark Manage Devices
  • product image


    Extended Subscription 36 months
    Free Hardware $200

    Device FREE with Extended Subscription

    • checkmark Import, Create and Share Media
    • checkmark Publish Media
    • checkmark Manage Devices
  • product image


    Pay As You Go Subscription Monthly
    + Hardware $200

    One time fee, per screen

    • checkmark Import, Create and Share Media
    • checkmark Publish Media
    • checkmark Manage Devices

What are some of the benefits of digital signage?

There are dozens of different ways you can use digital signage to improve communication and influence behaviour. Here are just a few of the ways you can derive maximum benefit:

    • Boost Revenue: Dynamic digital signage is proven to lift sales. Encourage impulse buying, increase basket size, prolong dwell times, generate new conversations, and encourage repeat visits. Influence buyer behavior where it matters most!

    • Align your sales & marketing efforts: Marketing efforts are wasted when they miss their target audience or rudely interrupt the customer. Point-of-sale digital signage is strategically placed and perfectly aligned to serve customers where and when it really matters.

    • Enhance the professional environment: Studies show that on-premise digital signage leaves a positive, lasting impression on visitors. Whether it’s used for wayfinding, customer service messaging, or simply entertainment, dynamic digital signage is becoming a hallmark of progressive businesses.

    • Employee compliance and support: Digital signage helps to ensure that everyone on your team is on the same page. A digital sign is like a silent salesman that never sleeps. Unlike your employees, a well designed digital sign never has a bad day.

    • Reduce perceived wait times: Engage your visitors and they’ll be more patient and receptive to your team and your message.

    • Foster closer ties with your industry partners: Whether you’re a merchant, retail network, brand marketer or value-added partner, a digital signage network can create a multitude of opportunities to build trust and collaborate across the value-chain.

    • Save on print costs with earth-friendly & hygienic technology: Digital signs are excellent substitutes for print materials such as printed posters, magazines and brochures. Ditch the costly, germ collecting, landfill-bound paper in favor of a smarter, greener solution.

    • Download the one pager: Why Digital Signage?