Action Car & Truck Accessories extends Digital Signage with ScreenScape
October 27, 2015
Automotive parts and accessories dealer creates cross country media channel with leading online digital signage service ScreenScape.com
Moncton, NB and Charlottetown, PE – (October 27th, 2015) -ScreenScape Networks Inc, announced today they have been selected by Action Car & Truck Accessories to power a nationwide in-store media channel.
“We’ve recently expanded our store network across Canada with locations east to west. All locations will feature a beautiful digital display, powered by ScreenScape, featuring the latest news and information from Action Car & Truck and its partners” says Jason Wells, Director of Marketing, Action Car & Truck Accessories.
Just as consumers are shifting from conventional cable television to Internet-streaming devices like Apple TV and Google Chromecast, which put them in control of their own home entertainment, the world of business is now turning to Internet technology to take control of screens inside their place of business. Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It’s part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.
Mr. Wells pointed specifically to how ScreenScape technology has simplified the process of managing a large scale digital signage network. “After gaining some experience with ScreenScape we realized the technology offered us the right combination of ease-of-use and cost-effectiveness that we needed to be successful with this program at a national level” says Wells. “Their plug and play solution helps us to get our stores started quickly, using TVs they already own, and this really helps to keep the cost and complexity of a national roll-out down to a minimum.”
ScreenScape Founder and CEO, Mark Hemphill, cited Action Car & Truck’s project as an example of a growing trend among automotive-related businesses with a storefront. “Our solution is an excellent fit for any progressive-minded automotive retailer” says Hemphill. “Why play cable television when you can easily entertain and inform your guests in a way that aligns with your own sales & marketing objectives?”
Action Car and Truck Accessories use their network for a variety of local and national marketing objectives. “It runs the gamut” says Wells. “We use ScreenScape to provide our guests with entertaining automotive related information. We promote our loyalty programs, we give our industry and community partners an opportunity to show their products, and we try to reinforce all the other great things we do to support our customers, from social media to community events. The bottom line is we try to engage every customer and make good use of their time while they were nice enough to pay us a visit.”
About Action Car & Truck Accessories
Action Car and Truck Accessories is Canada’s largest automotive accessory retail chain with 37 locations across Canada. Action Car and Truck Accessories started in Moncton, New Brunswick as Action Fiberglass & Manufacturing. Initially, they manufactured their own fiberglass truck caps until they expanded into light truck accessories and opened up retail stores in Atlantic Canada. Over 30 years have passed and they’re still proud to be the supplier for everything needed for cars, trucks, vans, SUVs, or commercial vehicles.
Action Car offers a wide range of tonneau covers, truck caps, trailer hitches, trailers, snow plows, commercial uplifting, roof racks, off road accessories, lighting, and tool boxes. They are also a source for car starters, exterior and interior accessories, tires and wheels, performance parts, suspension parts, and fleet products. They also install parts for you and replace auto glass and windshields at select locations.