ScreenScape lent it’s expertise on digital signage to a recent article on the popular technology website TechNewsGadget. We coordinated with their editorial staff and contributed our knowledge of what digital signage is and why it’s an essential element of a complete marketing strategy.
In time digital signage will become another form of online marketing, however, because the screens are strategically located to engage with customers in the right place at the right time they will be a very special kind of online marketing network – where online and offline intersect.
We were able to cover a lot of big topics in this article and really describe the value of digital signage and why it’s a market that continues to grow as the technology involved changes.
You can read the entire interview here and if you have anything to contribute don’t forget to leave a comment!